Team

Practitioners, engineers, and advisors building private-AI systems for legal work.

A founding team with operating experience across legal technology, commercial scale-up of B2B software, and secure systems architecture.

Founding Partner · CEO

Cartwright Reed

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Cart is the founding CEO of SafeIdea.

Cart has spent his career building the first product in fields that did not yet exist. He co-founded Intelligence at Large, which shipped the earliest multi-point video chat and conferencing products for the internet and built a foundational patent portfolio (licensed to Apple) for real-time online collaboration. He then built iofy, a multimedia platform whose compression technology made downloading audiobooks practical, paired with a navigation system and a mobile hardware player, a complete platform later acquired by Ingram. As founding CTO of SelfStudy, he built an AI-driven learning platform ahead of the current wave of AI adoption, also later acquired.

SafeIdea addresses the question now facing everyone who does legal work: how to use AI without losing control of what their clients tell them.

Founding Partner · CTO

Andreas Richter

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Andreas “Andy” Richter brings nearly three decades of legal technology experience to the role, anchored by eighteen years as Chief Scientist across LawManager, Elite, Thomson Elite, and Bridgeway, where he owned the technical core of legal software trusted by government agencies and the world's largest corporate legal departments. He contributed to the next-generation architecture that became Elite 3E and led the engineering organization's modernization onto Gerrit, Jenkins, and Git.

A career inventor with eight U.S. patents to his name, Andy has spent forty years arriving early on the platforms that defined their eras. He pioneered internet multimedia conferencing in the 1990s. He architected cloud-native education infrastructure before “cloud-native” was a category. He most recently served as principal engineer on the LUKSO blockchain. At SafeIdea, he's bringing that full range to bear on one of the legal industry's most consequential problems: how to put the power of AI into legal-services providers' hands without putting client confidentiality at risk.

Founding Partner · CCO

Erich Wasserman

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Erich is a serial founder and operator in B2B technology, with roots in nonprofit advocacy as Executive Director of the Foundation for Individual Rights in Education (FIRE). He co-founded MediaMath, the pioneering demand-side platform in digital advertising, where he served as Global Chief Revenue Officer and Head of Global Business Development. He built and led MediaMath's commercial organization across the United States, Europe, and APAC, growing the company from launch through global scale.

He served on the board of Scibids, a Paris-based AI company for digital marketing, through its acquisition by DoubleVerify (NYSE: DV). He is co-founder and General Partner at private digital asset funds Senary Commonwealth and CW Digital Funds, and co-founded and led business development at Rigor Technologies, a venture-backed DeFi protocol. He actively invests in and advises emerging B2B digital advertising and AI companies.

A classically trained pianist, Erich earned his bachelor's degree at the University of Virginia, concentrating in political theory and classical piano. He lives in New York with his wife and two children.

Advisors

Built with practitioners.

Our advisors are working IP attorneys and AI-adoption specialists. They review every release against the confidentiality obligations lawyers and legal-services providers carry for their clients.

Advisor · Legal

Robert Pressman

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Robert Pressman is an Advisor to SafeIdea, where he provides legal guidance on the confidentiality obligations that govern legal practice and serves as faculty anchor for the company's CLE program. He brings more than thirty years of intellectual property experience to the role, anchored by his work as cofounder and partner at Bramson & Pressman, a firm focused on patent and technology licensing, monetization, and IP-related transactions across computing, software, wireless, telecommunications, and semiconductors. Before Bramson & Pressman, Rob held positions at a leading wireless technology development and licensing company, a manufacturer of computer equipment and software systems, and a large Philadelphia-based law firm.

A practicing attorney with extensive experience using large language models in IP work, Rob has spent his career on the commercial side of intellectual property. He has built and run patent licensing companies, managed portfolio sales and auctions, supported and managed patent infringement litigation, and handled acquisitions and licensing programs for clients ranging from universities to major technology companies. He brings firsthand familiarity with both the confidentiality obligations that govern legal practice and the experienced judgment needed to catch errors and course-correct when AI tools go off track. At SafeIdea, he brings the buyer's perspective: a practitioner who wants the full benefit of large language models without putting confidential client information at risk.

Temple University · Georgetown University Law Center · Bramson & Pressman

Advisor · AI Governance

Claire Wasserman

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Claire Wasserman is an Advisor to SafeIdea, where she guides the company on legal AI adoption and the governance practices that surround it. She has built her career on both sides of the line between technology and law, starting in operating roles in adtech and digital media before becoming a lawyer and counseling technology companies on intellectual property, data privacy, and product development as both outside counsel and consultant.

A licensed attorney and IAPP-certified Artificial Intelligence Governance Professional, Claire now works with law firms and enterprise legal departments on generative and agentic AI. At SafeIdea, she brings the combined perspective of an operator who has worked inside technology companies and a lawyer who has counseled them.

Brooklyn Law School · University of Virginia

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