Founding partners
The people accountable for the product.
A founding team with operating experience across legal technology, commercial scale-up of B2B software, and the architecture of trusted systems.
Founding Partner · CEO
Cartwright Reed
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Cart is the founding CEO of SafeIdea, which builds confidentiality infrastructure for the legal profession's shift to AI. SafeIdea masks sensitive client information locally, so it never leaves the attorney's machine.
Cart has spent his career building the first product in fields that did not yet exist. He co-founded Intelligence at Large, which shipped the earliest multi-point video chat and conferencing products for the internet and built a foundational patent portfolio (licensed to Apple) for real-time online collaboration. He then built iofy, a multimedia platform whose compression technology made downloading audiobooks practical, paired with a navigation system and a mobile hardware player — a complete platform later acquired by Ingram. As founding CTO of SelfStudy, he built an AI-driven learning platform ahead of the current wave of AI adoption, also later acquired.
SafeIdea addresses the question now facing lawyers: how to use AI without losing control of what their clients tell them.
Founding Partner · CTO
Andreas Richter
LinkedIn →
Andreas “Andy” Richter brings nearly three decades of legal technology experience to the role, anchored by eighteen years as Chief Scientist across LawManager, Elite, Thomson Elite, and Bridgeway, where he owned the technical core of legal software trusted by government agencies and the world's largest corporate legal departments. He contributed to the next-generation architecture that became Elite 3E and led the engineering organization's modernization onto Gerrit, Jenkins, and Git.
A career inventor with eight U.S. patents to his name, Andy has spent forty years arriving early on the platforms that defined their eras. He pioneered internet multimedia conferencing in the 1990s. He architected cloud-native education infrastructure before “cloud-native” was a category. He most recently served as principal engineer on the LUKSO blockchain. At SafeIdea, he's bringing that full range to bear on one of the legal industry's most consequential problems: how to put the power of AI into attorneys' hands without putting client confidentiality at risk.
Founding Partner · CCO
Erich Wasserman
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Erich is a serial founder and operator in B2B technology, with roots in nonprofit advocacy as Executive Director of the Foundation for Individual Rights in Education (FIRE). He co-founded MediaMath, the pioneering demand-side platform in digital advertising, where he served as Global Chief Revenue Officer and Head of Global Business Development. He built and led MediaMath's commercial organization across the United States, Europe, and APAC, growing the company from launch through global scale.
He served on the board of Scibids, a Paris-based AI company for digital marketing, through its acquisition by DoubleVerify (NYSE: DV). He is co-founder and General Partner at private digital asset funds Senary Commonwealth and CW Digital Funds, and co-founded and led business development at Rigor Technologies, a venture-backed DeFi protocol. He actively invests in and advises emerging B2B digital advertising and AI companies.
A classically trained pianist, Erich earned his bachelor's degree at the University of Virginia, concentrating in political theory and classical piano. He lives in New York with his wife and two children.
